A Q&A with Segiri

Chart ready DIY dance pop – here’s Segiri…

What’s the title of your latest release, and what does it mean to you?
It’s called ‘Silence Speaks’. The track brings silence to life and gives it form and personality. We’ve all been there, I think, unable or unwilling to communicate. You can feel lonely despite being with someone. Harsh words can hurt but sometimes silence can be more destructive. Saying nothing can say everything.

What was the hardest part about putting this release together, and why?
It’s always hard for me to let go and agree with my team that a track is ready for release. I’m a perfectionist and with this track, like with every track, I wanted to make sure that the end product conveyed what I wanted it to. It’s really important to me that my music speaks to the listener and makes them feel something. So, I’d say the hardest part was letting go!

Who produced the release – what did they bring to it?
Banx & Ranx. I’ve been a fan of Banx & Ranx for a while and it’s always nice when people you’ve admired want to work with you! They’ve done an amazing job on the track and even though I’ve listened to it countless times now, it still manages to give me goosebumps! I think those guys are geniuses when it comes to music production and they managed to create a track that really brings out the essence of the lyrics.

What do you want the listener to take away from listening to your music?
We wanted the music and the video to stir emotions – to take the listener on a journey of loneliness. For me, I’d rather someone hated the track, than have them say it didn’t make them feel anything. So, I really wanted it to evoke a strong feeling.

How does a track normally come together? Can you tell us something about the process?
Sometimes I write my own music and other times, I’ll work on a track someone else has written. The first stage though is connecting with the lyrics. I focus on every sentence – it needs to speak to me and it’s important that I’m able to convey that feeling with the vocals. Once I feel like I have that connection with the lyrics and music, I then jump in the studio with a vocal producer- one of my favourite producers is Lewis Gardiner. You have to work with someone who knows your vocals and importantly I think someone who appreciates the intricacies of your voice and doesn’t just try to auto tune them away! Once we’re happy with the recording, we send the track off for mastering. Then we look to get artwork for the track so that we have a package ready for release. It’s got to be a visual representation of the essence of the song, but I don’t like anything that’s too literal. I’ve been working with Gissel Batres for a while now and she’s great at coming up with interesting and quirky concepts. It’s then ready for release!

What band/artists have influenced you the most since you started this project, and why?
I’m a huge fan of Becky Hill. Her music is energetic and up-beat – perfect for the summer!

If you could pick one track for our readers to listen to in order to get a taste of your music, what would you pick, and why?
Other than my own, I’d say Halsey’s ‘Bad at Love’. It’s got a cool, chilled out vibe. But the track itself is quite upbeat at the same time. And I think it’s quite quirky lyrically

What ambitions do you have for the band/your career?
Music has the unique ability to really touch you in a way very few other things can. As artists we have the privilege of being able to evoke emotions and take someone on a journey of self-discovery. Music can make someone feel at ease knowing that another person has experienced what they are going through. I just want my music to reach and touch people. During Lockdown, I released a track called ‘Tastes Like Anarchy’. We did a Zoom themed music video for the track, featuring dancers from all over the world. The response we got was amazing and the video ended up winning the NeXt Up Global Indie Music competition. Winning something so massive was really cool, but knowing that people could relate to what we had made and that we had managed to collaborate to produce something creative in a very difficult time was better.

Finally, as you leave the stage, what are your parting words?
I hope the track makes you feel something 😉

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