What are the Most Popular Promotional Items for Merchandising?

Almost every business owner knows that selecting the best promotional items for merchandising is no simple task. In fact, some business owners often feel quite intimidated by the various pool of promotional products that they have to choose from. One of the most effective ways to minimise the stress when you need to make this decision often is by studying your customers.

This implies that you need to search for promotional items that customers will retain and use regularly. If this still looks like an impossible task, here are the most popular promotional items for merchandising.

CUSTOM P.R. DRINKWARE:

This promotional item is one of the most common in the world. Almost half of the consumers in the UK own custom P.R. drinkware. This is simply mind-blowing as it reveals that you almost cannot go wrong with this promotional item. The best part is that these consumers often use this promotional drinkware at least twice a week. Hence, if you are searching for a promotional item that your consumers will use repeatedly; this is the right area to look. Do not forget that drinkware items come in different variants like glassware, ceramic mugs or water bottles etc.

PROMOTIONAL BAGS:

There is a reason why tote bags rank highly among promotional items and why they are such an effective marketing tool. This first reason is quite obvious, isn’t it? It is a bag. Hence, consumers find them quite useful. It is also important to point out that more than half of the consumers in the UK own at least one promotional tote bag. Click here for amazing tote bags UK. In fact, studies show that most consumers find promotional bags more useful than any other promotional product. Although the studies indicate that women are more likely to use promotional tote bags than men, the numbers are not that far apart. If consumers use promotional bags more than other promotional products, it simply means that people are more likely to see your custom tote bags in the hands of your customers than any other promotional item.

PROMOTIONAL STATIONERY:

Stationery play a vital role in our everyday activities. Hence, it is not surprising that it makes such a powerful marketing tool. In fact, there is a great chance that you have come across one or more promotional stationery items already today; especially something like a logoed pen. The best part of using stationery as a promotional tool is that they can easily represent any brand or company. More than half of UK consumers own a form of promotional stationery. As we alluded to above, the most common items are pens. It is also important to state that these are probably the most affordable promotional item you will find out there. However, it is important that you avoid cheap looking promotional items as building the right impression of your brand is crucial to the growth of your business.

When searching for the best promotional item, it is imperative that you consider the usefulness, staying power of the product and the first impression it will make.