Animated Explainer Videos and How They Are Different From Your Standard Marketing Video
Animated explainer videos use animation and voice overs, along with other visual and auditory elements to explain a concept, product, or service in a memorable, clear, and engaging way. They’re usually short, with a duration between 30 seconds and a few minutes, with the aim being that they grab the attention of the viewer and explain complex ideas in an understandable and engaging format.
There are numerous styles of animated explainer videos, including whiteboard animation, and 2D and 3D animation. The right one for your business depends on your budget, goals, and target audience. Here are a few reasons why a brand should give serious thought to making animated explainer videos as part of their marketing strategy.
They Grab Attention
An animated explainer video is interest-grabbing and eye-catching, which is what makes it a great tool to catch the attention of your target audience. With its dynamic movement, interesting characters, and bright colors, animation can grab the attention of viewers even in a crowded media environment. This makes it an effective way of standing out and conveying your message. Whether you’re looking to showcase your company or explain a new product or service, an animated explainer video effectively captures the attention of your audience.
They Aren’t Difficult to Understand
A significant benefit of an animated explainer video is that it takes a complex idea and makes it understandable. An animated explainer breaks down complex concepts into easy-to-digest, simple chunks that are perfect for time-strapped, busy viewers. They remain in the heads of your audience. After all, according to studies, we’re more likely to recall information when conveyed in animation form, as opposed to images or static text.
They Increase Conversion Rates
Any marketing video’s goal is to drive conversions, and an animated explainer video can be very effective in achieving this. By making complex ideas understandable, an explainer video can help increase both your conversions and bottom lime. An animated explainer video is also highly shareable. It doesn’t matter if you’re promoting the video on social media, in an email, or on your website, it effectively reaches a larger audience and drives more traffic to your site.
They’re Cost-Effective
Animated explainer videos can be more cost-effective than other kinds of videos when produced by a professional animation studio. The result can be a high-quality explainer video if you work with a dedicated team with the right approach. And it doesn’t have to break the bank either.
They’re Good for SEO
An animated explainer video on your site would improve SEO and increase the chances of your site’s ranking higher in the search engines. This can result in more traffic and leads, as well as more conversions for your company.
An animated explainer video is highly adaptable, making it an ideal choice for a company wanting to reach an international audience. Whether your target is a specific region or a larger, global audience, an animated explainer video can be personalized to meet your needs and reach your intended audience.
