Your Guide To Marketing A New Business
The majority of new businesses fail. While you might find that fact disheartening, it’s best to approach it as a warning that you need to get things right from day one. This includes marketing your new company. There are lots of different ways to market a business and honestly, a comprehensive strategy that includes all the key options will likely serve you best. So, let’s dive in and explore some of the key tactics that you should be using.
While a lot of people seem to forget that email marketing is a thing, it’s one of the best options for marketing your business. You know those emails from your favorite stores that you get when you have been online shopping, promoting their business, their sales or events, and their new products? Well, that’s basically what email marketing is. It’s sending information to clients and potential clients alike who may have entered their email address for some reason, in the hope that they will open the email and click the link that you have included.
Some people argue that email marketing isn’t that helpful, it’s not very successful and that it’s generally a waste of time, but we disagree. In fact, we think that it’s a great way to get word out about your business, especially if you are having an event or sale or something.
Blog
You might not think that a blog is a way to market a new business, but we’re not sure where this common misconception came from. You can link your blog to your social media, you can link your blog to your business website, and you can also use guest posts on other blogs that link back to yours, promoting your business subtly. This is a fantastic way of advertising your business without being too pushy about it and putting people off.
It’s imperative that your blog is always updated with the latest information surrounding your business, any updates that you feel people should be aware of, and posting the latest generally. It’s not hard to do, but it might be worth having someone whose job it is to solely focus on this to ensure that it is done correctly.
SEO
Next, you should think about exploring SEO as a way of marketing your business. SEO is often seen as the bread and butter of any marketing strategy. It’s also an umbrella term and generally speaking everything we’re discussing in this article will have an impact on your level of optimisation. So, how can you get your SEO right? You could use a productized SEO service. If you’re wondering how productized SEO works, it’s all delivering a solution that provides results. Essentially, you’ll be putting your marketing strategy in the hands of tried and tested pros who have already delivered results for countless clients in the past. This means you can expect a solid ROI and real, measurable improvements to your ranking.
Social
Of course, we can’t forget about social media marketing as this is every new business’ best friend. There is now a wide variety of platforms that you can use to market your business from Facebook to Instagram, and many businesses have even taken to TikTok these days also. As long as you can come up with interesting and engaging content for them, that’s all that really matters. You want to keep people engaged with your business, you want them to talk to you, to banter with you, to connect with you, and feel like they are a part of the family.
You should make use of the tools such as Live on Instagram and Facebook to show the people behind the company. Buyers and customers no longer want faceless corporations, they want real people that they can relate to, and social media gives you the opportunity to show them just that.
PR
Another option worth exploring to boost the brand presence of your business is a PR service. The right PR solution will mean that you can get your business seen by thousands of potential customers. The best part is that PR can lead to stories that aren’t seen as direct marketing. So, you can boost your profile without customers even realizing that they’re reading marketing for your brand. It’s incredibly effective.
Reviews
Reviews can be quite tricky to navigate if you are not used to having to do this, but you need to learn fast as they are a great way of marketing the successes of your business. Even your negative reviews are more helpful than you think, as long as you respond to them in the right way. When you get a positive review, ensure that you are responding to it, thanking them for their kind words, and assuring them that they are important to your business. But, when you get a negative review, your first instinct may be to ignore it which is not going to help you. Instead, you need to respond to that review, ask them to get in touch with your company, apologize for anything that may have gone wrong, and assure them you will do everything you can on your end to fix it. This way, it shows potential customers that you care, and are willing to fix mistakes that you may have made.
PPC
On the other side of the scale to SEO there’s PPC. With PPC, you can target customers by paying to get an ad for your business seen. This is all about bidding on the right keywords and setting up your ads correctly. The good news is that PPC marketing is easier than ever these days because it’s often highly automated. You can even use Google’s AIs to instantly generate content that is going to work well for your brand. Still, you may want to use Google Garage to get a better feel of this tool.
We hope this helps you understand some of the key steps that you should take when you are marketing a new business. By exploring the right strategies and tactics, you will gain the results you’re looking for and ensure that your business achieves its maximum potential.
