Four tips to boost your business’ online presence
A strong online presence is a must for any business today. A study in 2020 found that 87% of people in the UK make online transactions through an eCommerce website regularly. That figure is driving the eCommerce market in the UK to a prediction that it’ll be worth £100,296 million by the end of 2022, according to Statista.
Plus, it’s not just the consumers and their shopping habits fuelling the digital transformation of the business world – it’s the countless digital applications that serve both businesses and the consumers. From increasingly advanced artificial intelligence technology to various payment options, shopping online is now simpler than ever.
Businesses can look to capitalise on the rise of eCommerce shopping with a strong online presence. Below, we’ll look at five tips that should help boost your business’ online presence.
Optimise Your Website For Success
Optimisation is all about making your website more visible and easier to use, and there are multiple ways to optimise your website for success. One study found that 81% of people search online for a product or service, so working on search engine optimisation is a good place to start.
Search engine optimisation is a strategy used to make your website more visible and relevant to search engines. SEO agencies can help you create a keyword strategy so your website is filled with keywords that will help make your website stand out on search result pages. One or two of those keywords will be tied to an external or an internal link, and the more links you have, the more visible your website will be.
Create Value
The end goal when creating a business is money, 99% of the time. But before you make money, you need to create something valuable – not including the product or service you sell. To be consumer-centric, you have to create a community, a reason for your consumers to keep coming back to your business.
One way you could do that is to focus on your buyer persona – a technique used to understand your ideal customer. You can use this to map out consumer motivations and grievances to create a content strategy that can be closely tied to your SEO strategy. Whether you’re outsourcing content to a content creation company to be posted on external blogs or whether you’re posting it on your own, a robust content strategy should be informative and connect you to your customers.
Don’t Stick To Just Written Content
How much easier is it to watch a video than it is to read text? 41% of marketers believe that video marketing is the most powerful marketing tool out there. A concise video that stays on track with your brand image and values is an excellent way to connect and engage with your customers. According to one study, by the end of 2022, video content will make up 82% of all consumer internet traffic.
It’s worth exploring video content as part of your content creation strategy – you can share it to your business blog page or social media pages to see results.
The Power Of Social Media
There are multiple social media platforms out there where an average user spends 142 minutes a day on. There’s a huge potential to not only boost your online presence but also prove legitimacy, enhance customer relations, and stay on track with the current business trends.
You don’t need a fancy marketing team to post regularly on social media, but you do need a consistent and concise brand image. Are you going to be serious and informative, lighthearted, or random but at the same time eye-catching?
Take a look at the Mercedes AMG F1 TikTok page to see how you can be totally random but consequently eye-catching at the same time. But bear in mind, 54% of internet shoppers use social media to research a product before they buy it, so consider aligning whatever content you choose to post to social media with your brand image – consistency is key.
Influencer Marketing
Influencer marketing follows on nicely from social media and building a strong presence on each platform – exploring influencer marketing could be the key to driving traffic to your social media pages. Influencer marketing does what it says on the tin – you use social media influencers to promote your product or business. The two best platforms for this are Youtube and Instagram.
It’s a wise idea to collaborate with an influencer that makes sense to your brand. For example, if you sell women’s clothing, partnering with a male fitness influencer doesn’t make sense.
Building an online presence can seem like a difficult task on the crowded internet we have today – but it’s simple to do with consistency and creativity. The hard part is the time it can take until you feel like you have the ideal online presence. Sometimes it can take a business a few years to get to where they need to be, but the tips above should propel you towards success.
