6 Best TikTok Ads that Boosted App Downloads
We’re now in 2023 and if there would be an Oscar awarded to social media platforms, TikTok would undoubtedly take home several ones: not only for the most downloaded app in 2022 (By now, it has been downloaded over 2 billion times overall globally.), but it’s also number one worldwide for consumer spend and has become one of the most powerful advertising tools for brands all over the world.
To add to this, one of the most effective ways to boost app downloads is through TikTok ads and TikTok influencers. So if you are an app owner, and your target audience is the app-savvy GenZ, TikTok is the place to get started. Did you know that in May 2022 TikTok launched an award program for brands that had successful results? The big award ceremony was held earlier in December following local ceremonies in the UK, Germany, Italy or France.
With that in mind, let’s take a look at some of the best TikTok ads that boosted app downloads this past year.
1. Poshmark on TikTok
Poshmark is an e-commerce platform that promotes used clothing and household items. Users can use the app not only to buy other people’s second-hand items but also to sell their own. GenZ are a fashion conscious audience, so by promoting their app on Tiktok and interacting with the younger audience, they found the best way for boosting downloads. How did they do it? By cleverly taking advantage of the popular Euphoria series and showing what the characters would wear from their store.
2. Roblox’s TikTok content
Roblox is one of the most well-known mobile games out there, and it’s especially popular among teens. By partnering up with popular influencers like Lana Rae, they promoted their games and app in a creative and highly engaging way. Their partnership with luxury fashion house Burberry was promoted under the hashtag challenge #burberryroblox has reached 8.2M views on TikTok.
3. Bumble’s successful TikTok approach
Bumble is a popular and appreciated women-first dating app that has made its way to the top on TikTok.The app has proven how user-generated content is a winner when it comes to increasing visibility and brand awareness and ultimately increasing downloads. They most recently launched a competition within their community using the hashtag #itstartedwithbumble to prompt users to share their Bumble story to win a dream date. The numbers speak for themselves: #itstartedwithbumble has 3.3M views on TikTok and counting.
Duo, the owl has managed to bring funny, quirky content that has quickly gone viral and boosted this app’s download. Jumping on the latest trends is also part of Duolingo’s way to attract the younger audience and when the viral photo of Selena Gomez and Hayley Bieber came out, the app was quick to respond in the duo’s known, witty way: “Keep your friends close and your enemies closer”.
One of the leading fitness brands globally, Gymshark’s TikTok approach is one to copy when it comes to strategies to follow to increase app downloads. With 4.3M followers, they hit the jackpot on the most used social media platform. Their approach? Partnering up with influencers and launching challenges to involve their community. One of the most popular challenges is #gymshark66, which prompts users to share their new lifestyle habits to win a Gymshark membership.
This American clothing brand used 4 creators to launch its most popular ad campaign, the #InMyDenim ad – which was a combination of hashtag challenge and brand takeover. This led to user-generated content, where many GenZs shared their fashion style. Guess’s most recent festive season hashtag challenge #GiftMeGUESS has reached 8M views on TikTok and its success is due to the user-generated content, where followers from all over the world share their Guess gift ideas.
Increasing App Downloads with TikTok Ads – The Takeaway
As a leading social media platform, TikTok’s essence is authenticity.If you take this key element into consideration, you are on the right path to great content that can boost your app downloads. As demonstrated by the above ads,TikTok is the place to get started to boost app downloads and beat your competitors so get started today!