Online Betting Industry Catching Up with Current Market
Gambling has become an ancient tradition. Until now, gambling is an addiction for people who have experienced the sensation. However, gambling isn’t just about a few people competing for their prowess at playing cards, dominoes, or other games. Gambling can include anything that can even use guesswork as a means to make big profits. If you want to play bet on football, UFC, F1, moto gp, etc you can access https://smartbettingguide.com/.
Now let’s consider gambling and the sport industry and how the gambler could affect the score, match-fixing, etc. If you want to support your favourite club, you can join us and change their history as a player. Football, as the most popular sport in the world, of course, does not escape the means of gambling. Football games are there every time, every hour. Inter-village football or street football, amateur football, to official football from local to international scales involve betting.
Even in professionally managed European football it is difficult to stay away from gambling. In England, the country that invented football began to eradicate cases of match-fixing because of bribes to seven players as early as 1915. At that time, seven players were involved in fixing the score in a match between Manchester United and Liverpool.
But gambling still lives like wild bacteria. Even after being sprayed with pesticides, it will grow again in other places and in different ways to regulate the final result of football.
Over time, gambling has also gained a place in several countries globally, including countries with solid football traditions, such as Italy and Spain.
They see the strong attraction of gambling, and the money it can contribute to the state budget. Nor can the local football federation prevent clubs from obtaining sponsorship money from gambling houses.
So do not be surprised. Many European League clubs wear outfits with the bookie’s logo. Former Manchester City and England player Joey Barton once argued that they should not keep gambling out of football.
“There are a lot of people who are interested in gambling. They have big money and want to make a profit through advertising. So it would be strange if it was banned,” said Barton, quoted by Sky Sports.
Barton is one of the many football players who ohas participated in gambling. Last year, while still playing for English club Burnley, Barton was penalised for playing gambling.
At that time, the English Football Federation (FA) imposed a 12-match ban on Barton and a fine – but there were no criminal convictions.
Despite being involved in a gambling case, Barton’s career continues in the third tier of the English League with Fleetwood.
English football is quite strict in providing sanctions if there are players, coaches, or staff involved in gambling because it can damage the sportsmanship of the match.
However, the FA still allows gambling houses or online casinos to sponsor clubs. In August 2018, Eurosport noted that gambling houses supported 60 percent of British clubs.
The gambling house logos are very clear in the centre of the front of the kits. Skybet gambling house has even become the main sponsor of three clubs in the three English Football League divisions, namely the Championship, League One, and League Two Football Divisions.
Then in the top division of the English Premier League, there are Burnley, Crystal Palace, Everton, Watford, Bournemouth, Stoke City, Swansea City, West Ham United, and several others who get sponsors for kits from gambling houses. Barton said that football had entered the 21st century. According to him, access to soccer betting has become more accessible, and its market share is expanding.
He argues that gambling can be legalised, including allowing players to get involved as long as they don’t play in the league.
“English Premier League players bet on the Brazilian League. Can it affect the result?” Barton jokes.
Big Gambling Company As The Big Sponsor
Bet companies are bravely showing their logo in the European Leagues. Unabashedly the sponsor’s flag flies in an area visible to the audience, even on the player’s kit.
Betway (Deportivo Alaves, Levante, Real Betis)
Betway Group is a global online gambling company with Betway Sportsbook, Betway Casino, Betway Vegas, Betway Bingo, and Betway Poker. Betway operates in all regulated online marketplaces and holds licenses in the UK, Malta, Italy, Denmark, Spain, Belgium, Germany, Sweden, Mexico, South Africa, Ireland, and Portugal.
The company is based in Malta and Guernsey, with London, Cape Town, and the Isle of Man. Betway is a member of the European Sports Safety Association, Independent Gambling Association, Online Gambling Association and is accredited by the international testing agency eCOGRA.
Betway, in partnership with the Professional Players Association promotes, protects, and develops the collective interests of professional sportspeople in the UK. Betway is also a supporter of the Responsible Gambling Trust.
In La Liga, Betway cooperates with three clubs at once, namely Deportivo Alaves, Levante, and Real Betis, with a reasonably significant value. They also sponsor Leganes in the Segunda Division and West Ham United in the Premier League. Betway is also a co-sponsor of Werder Bremen in the Bundesliga.
Dafabet (Cadiz)
Dafabet is a global online gambling company based in Makati City, Philippines. Founded in 2004, Dafabet has spread its wings to Europe. In 2011, they made Alan Shearer their brand ambassador.
From there, Dafabet touched the football clubs in the Blue Continent. Blackburn Rovers, Burnley, and Sunderland became English clubs that fell into their arms. Then, Glasgow Celtic in Scotland. Furthermore, Fulham and Norwich City also entered into a sponsorship partnership with Dafabet. While in La Liga, Cadiz became the only club they supported.
“We are delighted with the agreement with a historic club that has a great reputation and tradition. This signature is one of the first steps to consolidating our brand in the Spanish market and forging relationships with La Liga fans,” said Dafabet CEO Dimitris Karatzas, quoted by Marca.
Winamax (Granada)
Winamax is an online poker and gambling game company based in Paris, France, founded by Patrick Bruel, Nicole Junkermann, Alexandre Roos, Christophe Schaming, and Alex Dreyfus. They claim to have millions of fans from all over the world.
Having been a co-sponsor of Olympique Marseille and Girondins Bordeaux in Ligue 1, Winamax decided to cooperate with Granada from 2019 to 2023. However, with the regulations set by the Spanish Government, El Grana seems to have to end the collaboration with Winamax ahead of schedule.
MarathonBet (Sevilla)
MarathonBet is a gambling company founded in Russia in 1997. Over time, MarathonBet operates in the countries of the former Soviet Union and throughout the world. Currently, they make London, England, the company’s headquarters.
MarathonBet is the official sponsor of Manchester City’s 2018/2019 training jersey. The collaboration started last year and will last until 2020. Now, they are the prominent supporters of Sevilla.
“In line with Sevilla’s international growth project, it is important for us to associate our brand with a major international company like MarathonBet. This 2-year sponsorship deal is an important step for us. We believe our relationship will be very fruitful. Betting on MarathonBet for Sevilla will be a total success,” said the chairman of the club, Jose Castro, on the official Los Rojiblancos website.
The financial support from MarathonBet makes Sevilla a scary team. The Andalucia club won the European League after beating Inter Milan in the top match.
Bwin (Valencia)
Bwin is an Austrian gambling company that was founded in 1997. As a pioneer of online soccer gambling, Bwin has a substantial income and increases every year. In 2009, Bwin had a net gain of up to 423.1 million euros.
They obtained popularity because Bwin had sponsored many big European clubs. Call it Real Madrid, Bayern Munich, to AC Milan. They also had time to support the Portuguese Cup with the label Bwin Cup. Serie B in Italy also backs it. So did the 2006 FIBA World and European Basketball Championships and MotoGP at Estoril and Brno.
For this season in La Liga, Bwin still supports Valencia. The 3-year collaboration began at the beginning of the 2019/2020 season. However, based on the policy of the Spanish Government, Valencia has to break up with Bwin at the end of this season.
“Bwin is a leader in their sector and sets the benchmark for their technological innovation, transparency, and dynamism. Valencia shares these virtues, and I am sure that strengthening this alliance will greatly benefit both parties. We hope to make history together,” Mestalla Bat President Anil Murthy said on the club’s official website.
