4 Types of Visual Content Your Business Needs to Use
Content marketing is an essential marketing strategy for business. It allows you to connect and engage with customers, which, in turn, helps you build trust, generate leads and cultivate consumer loyalty.
One of the most popular content marketing techniques for businesses is blogging, and while written content is effective for boosting your business online, creating visual content will help you to sharpen your competitive edge.
It’s easy to see why – visual content is more stimulating than many other forms of communication, in fact 90% of data that’s transmitted to the brain is visual.
But which types of visual content should your business use? And how do you use them to their maximum effect?
The answers lie in this list of four types of visual content your business needs to you use.
1. Photos and images
Embedding photos and images within a piece of writing enhances its appeal by breaking the text into smaller and more manageable sections, thus increasing the likelihood of users reading the whole thing. This is crucial in the digital world, where consumers have short attention spans and an endless supply of content to choose from.
For maximum impact, you should use photos taken by you, as this adds a highly craved personal touch to your content. However, the key thing is that you choose powerful, eye-catching images which are relevant to your audience and convey your brand message.
Infographics are without a doubt one of the most effective pieces of visual content a business can create because they allow you to convey complex information in a compelling and easy to understand visual format.
Research has found that infographics are three times more likely to be shared than any other type of content, so with the right amount of effort and investment, there’s the potential to reach a large audience and maybe even go viral.
Videos are useful for giving your audience a more in-depth look at your business operations and increasing their interest in what you do.
Creating videos also allows you to show rather than tell. For example, you can make videos which show your products in action, or of customers talking about their experiences with your products. These types of videos will be more persuasive and powerful in convincing consumers to buy from you, than words could ever be.
4. Calls-to-action (CTAs)
A call to action is a statement that directs your audience towards a certain course of action, for example to ‘click here’, ‘buy now’, or ‘follow us’.
Adding visual elements such as images and colour to your CTAs will enhance their effectiveness by making them more noticeable and enticing to your audience, so that they follow your directions and are successfully converted into leads and customers.
It’s clear that visual content provides a wide range of ways for brands to connect with customers. So if you’re not producing regular visual content, now’s the time to start. However, if your business is lacking the expertise, working with a visual communications agency such as SNS Group will enable you to produce stunning content that is perfectly on brand.
So what are you waiting for? Start planning your visual content today.
What are your favourite types of visual content? Let us know in the comments section.