4 Strategies to Promote your Business and Create a Strong Brand Name

Starting a business is not an easy task; one of the main goals for business owners is creating an impactful brand name, and in order to achieve this, it’s essential to create products and services that could solve the common problems of their target audience. However, even when you have a perfectly designed product, you can’t just wait for customers to find you; you need to reach out to them and make your business visible using these 5 promotion strategies:

Create a well-put-together website

Every business needs a website in order to present its target audience its concept and products and encourage them to take action. To avoid being just another website on search engines, it’s essential to focus on your web page design and create a well-put-together structure. For instance, this is what your website should contain to make navigation easier:

• Homepage: The homepage is the first thing your website’s visitors see when clicking on your link, so it has to be appealing to capture their attention. On the homepage, you need to tell your audience exactly who you are, what you do and most importantly, how your business can serve their needs with just a few words.
• About us section: Everyone loves a good story, and so does your audience. So, to create an emotional connection with your potential customers, it’s crucial to write a compelling story for your business, explaining how everything started, telling your visitors about your innovative concept and how you differ from your competitors that provide the same product and remember that people want to hear how you can make their life easier, so give them reasons to choose you.
• Online shop: even if you invested a lot of money in a physical store in your city, to ensure your product’s success worldwide, an e-shop section on your website is essential. Furthermore, consider writing a short introduction for each product you sell to strengthen the idea of “this is how I can solve your problem.”
• FAQ section: this section needs to contain the most frequent questions regarding your products, shipping, returns and other general concerns so you can provide answers to serve your audience’s curiosity and minimise their worries.

Promote your brand name with customised merch

A common promotion strategy that business owners embrace is creating custom merchandise with their company logo imprinted. Even if it seems an outdated idea, we can assure you that this works well. Let’s take a look at Coca-Cola, for instance; even if it’s one of the most successful brands worldwide, it still uses customised merch as a promotion tool. Customised merch helps raise brand awareness and makes your business name easily recognisable. Consider purchasing blank products that can be useful in everyone’s life; you can create custom mugs, for instance, because who doesn’t love a cup of coffee in the morning? You can also consider customised items as a perfect way to treat your employees with personalised gifts. To put it simply, your intent is to make people talk about your brand. So, custom merchandise is the best way to bond with your audience and introduce your potential customers to your brand identity anywhere.

Attend events

Public relations are crucial to increase your business’ visibility. Consider attending social events like conferences, public speech events, workshops, launch parties and any business-related event that could help you create connections with potential customers, build trust, meet other company owners to share ideas, and investors for a possible future collaboration.

For example, one of the best events for a company looking to gain visibility and credibility quickly would be a TEDx Talk. Presenting a TEDx Talk allows you to spread the word about your company and reach a global audience, showcasing your innovation and attracting customers, partners, and investors on a large scale. If you don’t know how to land a TEDx Talk, don’t worry; if you have already attended a few conferences or public speech events, that would be enough, the next step is to simply apply online.Of course, you can always consider hosting these public events yourself. Embracing this method to promote your business comes with a lot of responsibility; besides finding a good location and sponsors, the crucial point of your plan is to make people come to your event. In order to achieve your goals, you need efficient promotion tools (you can find more about social media promotion in the next paragraph) and, of course, a strong team so you can delegate the tasks and ensure a successful event that can raise your brand awareness in the industry.

Connect with your audience on social media

Social media has increased its popularity over the past few years; besides being a way for users to share their daily experiences, it has become an effective promotion strategy for businesses.

Considering that every time you introduce your brand to new people, you hear, “How can I find it on Instagram?” This should make you understand how impactful these social media platforms are and see them as a potential way to attract new customers and get the connection with your current audience to a deeper level. These are 2 practical tips to take advantage of social media platforms as promotion tools:

• Target your audience: first of all, it’s essential to target your audience to make sure you share your business concept with potential buyers. Consider using hashtags on your posts that will help you reach ideal clients when they research products in their field of interest. Moreover, take into consideration trends running online and try to adapt your posts according to what’s relevant online at the moment.
• Focus on qualitative content: your social media posts need to be engaging and well-written in order to capture the attention of social platforms users whenever you need to promote your product or invite them to your next event. Generate content that includes appealing visuals, in order to create something worth stopping scrolling for.

The bottom line

Remember that the first step towards a strong brand is understanding your audience. It’s crucial to ask yourself why they chose your product and what problem they are trying to solve. To know more about your potential customers, conduct some research and analyse your audience’s behaviour online and collect demographic data to understand the reason behind their purchasing action and what they are exactly looking for.