New Partnership to Connect Fragmented ‘Things To Do’ Sector ‘like never before’

New Partnership to Connect Fragmented 'Things To Do' Sector ‘like never before’

Disruptive tech start-ups and Tourism Exchange Great Britain (TXGB) have announced a game-changing new partnership for the ‘things to do’ sector.

The partnership aims to remove fragmentation from the ticketing landscape, digitally enable smaller businesses and experiences, and increase bookings across the industry. It will have significant impact for the travel sector, removing issues that have plagued it for years by connecting new consumer audiences to more attractions, experiences, activities, theatres and events than ever before. and TXGB use innovative API technology, meaning any attractions and experiences that want to connect with them can do so without the long and costly process of changing ticketing systems. And by absorbing the TXGB 2.5% booking fee, is offering its partners an easy and flexible way to connect to their channel.

‘In Destination’ – when visitors arrive at their destination – booking of attractions and experiences has always been the consumer norm, but it plagues the ‘things to do’ sector because external influences, such as weather and loss of consumer interest, result in unsold tickets and severe troughs in trade. The new partnership will increase inventory available via, allow destination websites to offer visitors the largest inventory of ‘things to do’ and achieve ticket sales for attractions & experiences much earlier on in the consumer journey, reducing the impact of external factors and levelling off the peaks and troughs.

New Partnership to Connect Fragmented 'Things To Do' Sector ‘like never before’ zoo

“Welcome boost”’s Communications Director Andy Peacock said: “The more consumers see your brand and product, the greater chance of a sale. The easier you make it for people to buy something, the more they will buy. This is exactly what this TXGB and partnership does and why it is so important for the ‘things to do’ sector.”

James Berzins, Managing Director at TXGB said: “The UK Tourism is a sector full of dedicated people, amazing places and authentic products. We can see the team at share our passion for giving consumers what they want and enabling smarter destination marketing. Beyond this, our partnership is a demonstration of collaboration to create mutual value by driving change and prosperity in the sector.”

Andy Peacock added: “This partnership gives experience providers a low-cost entry to market and significantly reduces marketing risk and spend. It gives providers the opportunity to be seen by a much larger digital audience and makes it easy for consumers to buy tickets how and when they want to. And by absorbing the TXGB 2.5% booking fee, is offering a simple route to connect with us. With the cost-of-living crisis impacting visitor numbers and ancillary spend, this partnership will bring a welcome boost to ticket sales.”

TXGB and will use established links with Destination Management Organisations and Direct2Consumer networks to substantially increase bookability of ‘things to do’. As well as giving a much-needed ticket sale boost to new and established attractions and experiences, TXGB and can also help them digitise.


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