How Kimbo Coffee Managed to Win the Quality Award Once Again in 2021
Kimbo coffee has always been one of the best known and most appreciated coffees in the world. It is well-known that when it comes to coffee, one has to know how to do it properly, and who can express this better than the Italians themselves? The company, in fact, was founded in Naples and has carried on the tradition of real ground coffee for many years. Kimbo was founded in the early 1960s and immediately won a place in the hearts of Italians. So, it was only a matter of time before this coffee was exported outside Italy. In fact, in just a few years exports reached Europe, and then even overseas.
As proof of the great quality of Kimbo’s products, in 2021 the company received the Quality Award for the fifth year in a row. But how is the quality of the coffee actually tested? Keep reading to find out!
For those who have not yet tried Kimbo coffee, it might seem suspicious that one brand wins the quality award for so many years. However, the truth is that the quality of the coffee has been precisely tested through a long strategy. Firstly, a rating was given to direct testing. In this case, only those evaluations that exceeded a score of 7 out of 10 were considered positive, and apparently there were a lot for Kimbo! In addition, the purchase rate was also evaluated, which had to be well above 70%. Again, Kimbo proved to be perfectly compliant with all the market requirements. With these two parameters, the overall level of satisfaction with the company’s products was calculated. Once this experiment was completed, it was possible to firmly reconfirm the standard of quality attributed to Kimbo in the previous years.
What is the Most Appreciated Product?
Once the result of the research on Kimbo’s degree of appreciation had been established, the focus turned to what products were the most popular among the brand’s customers. Among the most successful new items was the new domestic coffee machine capsules, as many people probably already have a capsule machine at home. On the other hand, one of the most appreciated ground products is the ‘Gusto di Napoli’ blend, which is a strong reflection of the original Italian coffee tradition. The taste is certainly strong, but it has a sweet and spicy note, combined with a medium-dark roast.
To find out more about Kimbo’s products, don’t hesitate to visit the official website, where all the different coffee categories are presented in detail.