How to Boost Your Business at Christmas

1. Up Your Social Media Game

Social media can be incredibly influential around Christmas time for a number of reasons. Many customers are more receptive to advertising around the festive periods, when they will actively be looking to make a conversion with businesses online in exchange for gifts for loved ones.

By thematically changing your social media channels to heavily feature your range of goods and services, and offering seasonal promotions, you will be able to entice customers to part with their money. You can achieve this by creating high quality graphics and photos using tools like Photoshop to create a professional finish.

2. Invest in High Quality SEO

If you want to expand your business’ reach and attract new customers, ensuring that you have a high quality SEO strategy is essential for maintaining a high conversion rate and targeting customers.

SEO agencies like Maratopia are dedicated to providing high quality SEO services for businesses, focusing on bespoke SEO strategies for securing a higher customer reach, bigger profits and ultimately a more successful company overall for you.

3. Open a Stall at a Christmas Market

People love nothing more than to flock to Christmas markets during the festive season, so this may be an excellent marketing opportunity for your business.

Christmas markets are commonly the best stomping ground for hospitality and gift businesses, but it’s relatively easy to put a festive spin on whatever it is you sell to customers.
You can also have leaflets and business cards printed using websites like Vistaprint so that customers can be reminded of your business later on.

4. Capitalise on Gift Shopping

As Christmastime is the season of giving, many households will have been actively saving all year to splurge for friends and family.

This means that some will be willing to spend more than usual. For this reason, you could inflate your prices or else run deals such as multibuy or buy one get one half price.

These deals will allow you to sell a greater quantity of goods whilst also letting your customers believe that they’re getting great value for their money.

You can publicise your deals through your ecommerce platform, or use social media.

5. Find Your Niche

Competition for business is high at Christmas, and many customers want to get the best value for their money as well as being willing to splurge that bit extra.

Finding a niche where your company fits amongst other businesses in a similar industry is a skill at Christmastime.

If you’re a long-standing business, you may have gained loyal customers who will return every year for your seasonal discounts and good customer service. Whatever your niche is, you can use this to your advantage to gain additional customers during the festive season without breaking a sweat.

For example, if your niche is your loyalty card, why not run a special promotion during the Christmas season by building an app with software like M-Wise?

This way you can electronically keep track of customer loyalty and engagement with ease as well as collecting data from customer purchasing habits that will influence your marketing strategy.

Do you have any tips for boosting your business during the festive season? Share your thoughts in the comments section below!