Is A Video Production Company Good For Producing Training Content?
Video remains one of the more popular ways of creating and consuming content. That isn’t about to change either. Training videos are also among the most effective ways to share information and knowledge. YouTube, Twitter, and Facebook encourage Internet users to watch and share informal, short video content. These users are looking for answers from videos more than ever.
A study from PewInternet.org revealed that 87 percent of users believe YouTube to be important in helping them learn how to do new things. So yes, video is definitely important. And instructional designers, trainers, and anyone training their customers should incorporate instructional videos in their customer education program.
The Purpose of Training Videos
Videos are the ideal medium for training and how-to content, as you can not only tell your customers what they need to know, but you can also show them. Videos are also inherently more engaging than just text. Which option excites you more? Read 15 pages of text full of how-to information or watch a training video showing you which steps you should take.
How to Make a Training Video
These are the steps a video production company takes when producing a training video that you could duplicate if you wish to create your own video.
Step 1: Choosing Your Topic
The first thing to do is to choose a topic that’s both relevant and useful. People abandon watching videos far too quickly when they don’t see information that’s relevant. So choosing a topic that your audience considers both important and interesting is vital.
Step 2: Choosing the Right Type of Training Video
The next thing to do is choose the right kind of format for your video. As you begin working on your video, take into account the timelines, the resources you have available, and the expectations of your stakeholder. The different training video types require different levels of effort and time to complete. Similarly, each format lends itself to a certain type of knowledge sharing. So you need to know each type’s pros and cons.
Step 3: Scripting and Storyboarding
The most important task in the preparation stage is the script. Open up your word processor and start writing your script. If you’re doing a micro-video or screencast, where screen recordings are involved, go through whatever process you intend to show.
Once you’ve finished the script, you should create your storyboard, which demonstrates your video’s visual sequence through simple images or sketches.
Step 4: Recording and Editing
Once all the preparation work has been done, it’s time to start recording. It doesn’t take a professional standard expertise to make a video. And it doesn’t take much practice to record a screencast. And you likely have the technology right there in your pocket whether you realise it or not.
Once you have your footage recorded, there are various ways that the video can be edited to ensure its viewers are engaged.
You can produce your training video in no time at all, in fact. If you really want to impress, however, employing the knowledge and experience of a video production company in Birmingham would be your best bet.