Why Your Offline Branding Matters

Your branding is one of the most important features of your business and could be the difference between you succeeding or failing. This is because good branding has the power to make you more recognisable, build trust and make your employees value the work they’re doing more.

However, in the digital world we live in, offline branding and marketing practices seem to be falling behind online ones but we’re here to tell you why you must continue pushing your offline branding campaigns to give your business a boost.

Continue reading below to find out more about branding and why it can help your business.

Everything you need to know about branding

Branding is your company’s identity and tells its story, which can set you apart from your competition who may be selling a similar product or service. By creating a positive brand, you’ll become the first business that pops into a customer’s head when they need the service you’re offering, which should boost your sales and profitability.

The benefits of good branding

• Recognition – if potential customers can recall seeing your brand, it may make you more trustworthy to them and so, they’re more likely to buy your product or use your service
• Customer loyalty – if your brand understands what your customers need and delivers this service for them, they’re more likely to come back again. For example, a same day delivery service that offers speed and efficiency will be used time and again if they provide the service promised.
• Word of mouth – what better way to show off your incredible branding than through other people singing your praises? When someone speaks highly of a brand to others, they’re more likely to want to use their products and services.
• Lower price sensitivity – good branding can be enough for people to overlook your prices, so even if you aren’t the cheapest on the market, people will continue to buy them.

Types of offline marketing you can tap into

If you want to improve your offline branding, here are some examples you can add to your marketing strategy to take your business to new heights:

Adverts in your local paper

Many believe that news is consumed mostly online now but that isn’t true with almost 50 million Brits reading a newspaper in the year ending June 2022. You can put an advert for your business in your local paper to reach the audience that’s most likely to use your services and this will also give your brand a boost as you’ll become more recognisable.

Appear on your local radio station

Listening to the radio is a popular activity for many drivers and a catchy advert on your local station could help to boost your branding. Some businesses create a little tune to play during ad breaks and these remain in people’s heads until they need to use the service.

Billboard advertising

This is one of the most prevalent examples of offline marketing and that’s because it works. There are more and more cars on the roads these days with over 33.25 million registered vehicles and that means a larger number of people can see the billboards. We recommend making your message bright and snappy, so it doesn’t take drivers too long to read what you offer.

These ideas for offline brand marketing are just a few examples of where you can put your business to reach a wider audience but there are countless other ways too. Be sure to choose the right type for your company and target audience to ensure you’re getting a return on investment every time.