Top Digital Marketing Trends Yorkshire Businesses Should Know for 2025

In 2025, digital marketing is set to grow in exciting ways. This gives Yorkshire businesses great opportunities to connect with their audiences, whilst continuing to grow their brand. Staying ahead means understanding new trends and shifting accordingly, so your company can stand out from the competition. Let’s look at the key trends shaping digital marketing this year and how you can benefit from them.

1. Short-Form Video

Consumers love quick, engaging content, and short-form video is one way to provide just that. Platforms like TikTok, Instagram Reels, and YouTube Shorts are great for making bite-sized videos as a way to reach your audience.

Did you know that 42% of UK businesses plan to increase their use of short-form video marketing in 2025? Your business must get in on the action – this format captures attention fast, which is perfect for the fast nature of social media.

How to make it work: Focus on value-driven content. Videos of product demos, behind-the-scenes snaps, and customer testimonials that build trust are the best way forward. Provide a call to action at the end to ensure every video directs viewers to your next step.

2. Social Commerce

Social media is no longer limited to chatting and cat memes. In 2025, platforms like Instagram and TikTok can also be used as virtual storefronts. With features like shoppable tags and live-stream commerce, social media makes it easier than ever for customers to buy straight from their feeds.

For Yorkshire businesses, this means one thing: meet your customers where they already are. If your products aren’t available to purchase directly on social platforms, you’re leaving money on the table.

Pro tip: Optimise your product listings with clear images, detailed descriptions, and easy checkout experiences.

3. Voice Search and Local SEO

Voice-activated devices like Siri and Google Voice Search are everywhere. By 2025, more consumers will search with conversational queries like “Where’s the best coffee shop near me?” or “Top-rated marketing agencies in Yorkshire.” This may impact how you write your keyword phrases. Writing in a casual tone that incorporates the how, what, why, when, and where or the query will help you optimise for voice search.

For businesses in areas like Middlesbrough or Leeds, this is a huge opportunity. Local SEO, combined with voice search optimisation, ensures you’re the answer when customers ask those questions.

What you need to do: Start thinking like your customer. Use long-tail keywords and question phrases in your content, and don’t underestimate the power of a Google Business Profile. Need help crafting a strategy? Ink Digital is an award-winning digital marketing agency ready to help you grow online.

4. Authentic Storytelling

Today’s consumers are smarter than ever and are quick to spot brands that feel fake or overly advertised. In 2025, authenticity is key to developing a loyal customer base. Businesses that prioritise transparent storytelling will build stronger relationships and, ultimately, drive more sales.

Yorkshire customers want to know the real people behind the brand. Share your journey, your wins, and even your challenges. Behind-the-scenes content, honest testimonials, and community involvement are just some ways to show your human side.

5. Hyperlocal Marketing

Whether you’re in York, Hull, or Harrogate, local SEO ensures your business stays visible and relevant to the people on your doorstep.

Optimising for local search means tailoring your online presence to show up when it’s most appropriate. Whether it’s through localised keywords, geo-targeted ads, or partnerships with community organisations, being hyperlocal creates a big impact.

Quick win: Add location-specific keywords to your website content, and don’t forget to collect Google reviews – they enhance your credibility and rankings.

Start Your 2025 Journey Today

2025 is set to be a defining year for digital marketing. Trends like short-form video, social commerce, and local SEO are essential for businesses looking to grow. Adapting to these changes can feel like a lot to begin with, but the key is to focus on strategies that prioritise connection, authenticity, and meeting your audience’s needs wherever you can. By using tools like engaging video content, optimising voice search, and embracing social media shopping, Yorkshire businesses can position themselves ahead of the competition.

If you’re ready to turn these insights into action, Ink Digital is here to help. With expert digital marketing guidance and bespoke strategies, we’ll ensure your business doesn’t just follow trends but sets them. Let’s make 2025 a breakthrough year for your company.