How Artificial Intelligence And Technology Influence The Online Casino Experience

Imagine a casino experience where you don’t have to go looking for your favourite games, where there is no financial fraud, and where any issues are immediately addressed by online support staff.

It may sound too good to be true, but that is the reality we are living in thanks to artificial intelligence (AI) being integrated into online casino platforms. AI is more than a tech innovation, it is a driver for change in the casino industry.

Read on to uncover exactly how AI and technological advancements are influencing the online casino experience.

Personalised Gaming Experience

AI is used by gambling platforms to get a better understanding of their users. They can then segment their audience based on game preferences and playing history. AI can then use this data to deliver targeted content to players, ensuring they have the best possible gambling experience.

This content includes specific games, bonuses, and tournaments. For example, if a player is often trying out demo poker games, UK poker sites may start showing the user live dealer games or cash games to keep the player motivated to try out something new and exciting.

Machine learning (ML) algorithms are able to immediately identify patterns in data, and this information is used to create player segments which is the basis for delivery of targeted content.

Game developers can also use AI to test games to ensure there are no issues. If any issues do arise, AI can be used to fix minor bugs.

Machine Learning and Online Casinos

ML is a subcategory of AI and is used to teach computers in real-time to improve or perform specific functions without programming. As mentioned, ML is used on gambling platforms to analyse datasets much faster than people can.

This ability can be applied to various aspects of online gambling, including:

● Spotting suspicious activities and unusual player behaviour.
● Recommending games that appeal to specific players.
● Optimise marketing campaigns to cut down on advertising costs.
● Improve customer support (more on that later).
● Allow casinos to make decisions based on available data to operate efficiently and provide the best user experience.

Improved Security

A common use of AI in the online casino sector is spotting unusual activity that may be an indicator of fraud. By implementing an Automatic Pattern Recognition System (APRS), AI can determine whether a user is a bot attempting to hack the system or a real person.

AI can be used to spot several accounts logging in from the same IP address, spot suspicious high-stakes bets in quick succession, spot poker players working together, and also flag any withdrawal requests that seem shady.

For example, if a user who has not logged into their account for years suddenly starts placing massive bets in quick succession, APRS will flag site administrators who can further investigate the situation.

Data Analysis in Real Time

AI is allowing online casinos to adapt their marketing strategies by analysing data to make decisions.

Systems can use available data on player preferences and behaviours to promote specific games or services. This efficient marketing approach reduces advertising costs and also makes marketing campaigns much more efficient. Because of the reduced costs invested into advertising, casinos can use these extra funds elsewhere, like offering more bonuses or larger jackpots, which benefits the players and keeps them coming back.

Having the ability to analyse data in real-time is also changing how casinos operate. By instantly processing data as it is generated while users play, casinos can make data-driven decisions, like adjusting a game in real-time or offering specialised promotions while a user is actively playing.

This system of data analysis and adaption allows platforms to instantly respond to changing market trends, offering an experience that will appeal to all users.

Exceptional 24/7 Customer Service

AI’s most common use in online casinos is for customer service applications. Chatbots can be used to provide instant feedback when a player submits an online query. They’re also used to answer frequently asked questions following an adaptable script.

For example, if a player is struggling to figure out how to withdraw funds, a chatbot can provide instant assistance. AI can be used to automate most standard queries related to game rules, terms and conditions, deposits, withdrawals, and payment methods. By using AI-powered chatbots to address common concerns, human customer service staff is freed up to tackle more complex problems.

AI can also be used in customer service to respond in a player’s native language. This allows players from different countries to receive answers in their own language, which is sure to improve user loyalty. It also makes the platform more appealing to a larger audience.

Chatbots can also be trained to detect emotional cues in user messages. This allows them to respond appropriately, or to escalate a situation to a human customer service representative when a more personal response is required.