A Nation of Flower Lovers; the Most Popular Flower Colours by Budget & Gender Revealed


As a nation we love our flowers; for our homes, gardens, balconies, that special person. Wherever we choose to present them, picking the right arrangement is a decision not taken lightly. When it comes to flower sending it’s most certainly the thought that counts, but how does budget influence our flower colour choices and does this communicate more about our personality than we may think?

A recent study by Serenata Flowers, one of the UK’s leading online florists has uncovered the most popular flower colour choices and meanings for both male and female flower senders by budget.

The flower fingerprints revealed that overall, low spend flower senders in the UK tend to opt for a simple mixture of colours, but these tend to be the more brighter and bold of the bunch, whereas high spenders tend to opt for a more varied bouquet featuring a wide array of colours and these tend to be on the more neutral end of the spectrum.

In the south, low spenders in London tend to pick out a brighter colour bouquet. The top choice of colour for both males and females is yellow, a colour which has been long associated with moneylenders and finance throughout history and represents feelings of pride and happiness. This is closely followed by the royalist of colours – purple, a striking colour which symbolises dignity and success.

“Colours communicate happiness”

Whilst with flower senders based in the north of England, there is a distinct difference compared to London, the UK’s capital city. Yorkshire male high spenders are refined in their choices, opting for a bouquet with just two prominent colours. The first is white, associated with admiration which communicates to the receiver that the sender holds high regard. The second is red, this colour is the most passionate, full of love and affection.

Further findings revealed that our flower choices for Birthdays seem to reflect our feelings of prosperity and excitement with both spenders opting for positively bold colours, a mix of oranges and yellows. These colours communicate happiness, success and pride to the receiver, whilst low spenders add more purple to their bouquets, perhaps reaffirming their wishes of success and adoration to the receiver.

It comes as no surprise that for the most romantic day of the year reds and pinks are chosen by both spenders, but surprisingly it is not the only colour palette of choice. Low spenders pick joyful yellow along with creams and violet, a modern approach to sharing their love on Valentines Day, opting for a bouquet which celebrates happiness, admiration and grace.

Typically bouquets under £20 tend to be a literal reflection of the food, feelings and mood of Christmas. The warming tones of oranges and deep reds reminds us of dinner by the fire and fresh clementines, these colours make up for 50% of the bouquet. When over £50 is spent, the colour of the bouquet drastically changes. Light-toned colours take preference, with whites and creams making up the majority of the bouquet.

Overall, these findings show a UK wide pattern which is consistent whether by gender and occasion. It seems that high spenders tend to opt for more neutral, understated and traditional bouquets, whilst low spenders tend to go for brighter and bolder colour choices.

Find out the meanings behind flower colours with the new Flower Fingerprints by Serenata Flowers


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