Common SEO Mistakes You Are Probably Making

If you want to make sure that your SEO is the best it can be, then you need to ensure that you avoid these top blunders. If you don’t, your marketing will be affected, and you may also find that you simply can’t get the results you need. Take a look below to find out more.

Faster isn’t Better

One of the main things you need to take note of is that faster is not always better. One of the biggest business SEO mistakes people make is that they focus on speed and forget about everything else. Your site’s pages do need to load very quickly, and you can use a lot of tools to help you track this. With that said, you should not take out all the images on your site to make things load faster. A lot of websites tend to have relatively big images, and they can take a long time to load. With that said, rather than eliminating them, you can easily resize your images to fix the issue. If you have things that are slowing your site down, then you can also consider removing them, but if they make a big difference to your UX, or if it is a very useful feature for your visitors, then think twice. Sometimes the slower loading time is worth it if you are adding to your user experience.

Ranking for the Wrong Keywords

If you want to rank in Google, then you need to make sure that you use the right keywords. One of the biggest mistakes people often make is trying to optimize their pages for more generic keywords. If you are a small company that wants to rank for terms, then you may be setting your sights too high. You don’t want to be competing with the giants on Google because if you do, then you will never be able to come out on top. Try and target the lower keywords, and make sure that you are using long-tail keywords to your advantage. If you aren’t sure what keywords to target, then one thing you can do is try and hire an SEO agency to help you with that. Depending on what you are looking for, you can hire a fintech SEO agency or someone who represents your niche to take care of it for you. This is a great way for you to not only make sure that you are targeting the best keywords, but that you are also not overlooking the smaller keywords that are going to make a huge difference to your rankings.

Another mistake people make is not inviting people to their site. Metadata is the information people see on the SERPS, and when a site comes up for an online search, it will include the title of your page as well as the description. Things like this are essential if you want to rank, so you need to make sure that you are using them to your advantage. If you can, then you will notice a big difference.