It Would Be a Soft2Bet Story to See How AWS Helped the Growth in EBITDA

Get to learn how indeed the move to cloud solutions unlocked scaling benefits, delivered costs efficiency, and pumped analytics footwork. Soft2Bet, a prominent gaming solutions provider, is fast-tracking product development cycles, and reducing infrastructure costs to create more engaging player experiences by strategic migration to Amazon Web Services.

The Company in the Vanguard of Competitive Gaming with the Most Dynamic Cloud Infrastructure

Soft2Bet was established in 2016 as a full-fledged operator for custom online casino and sports betting solutions. As the company grew, its operations became more challenging because of multiple sources of data and on-premises systems that were not agile. This led to delays in marketing campaigns, difficulty in providing player support, and reduced precision in regulatory reporting. For a detailed look at how these challenges were addressed, see our AWS case study. Soft2Bet Investigate initiated an effort to enhance data management efficiency for speed and scalability in the fiercely changing landscape of the European market and find methods to bring operations together within the company.

● Modernized Analytics Platform:
Snowflake (an AWS Partner) helped Soft2Bet modernize its analytics platform by migrating it to a single, cloud-native data foundation.
● Elimination of Hardware Headaches:
Consolidating analytics on AWS eliminated the headache of procuring and maintaining cumbersome hardware, while simultaneously catalyzing the development of a safe, centralized repository for data from disparate origins.
● Enhanced Security Controls:
Keeping security controls consistent across all data entrances eased many of the risks and impediments typically found in on-premises software.
● Advancement Towards Growth and Discovery:
Without the burden of hardware constraints, Soft2Bet could move further towards advanced analytics and lead growth and discovery.

The deployment of AWS for near real-time (NRT) analytics is what has given Soft2Bet deeper insights into its operations and scalability to meet rising demands quickly. The company is now able to react quickly with initiatives that require data marketing and regulatory mandates in heavy markets. The company is enhancing its data-driven marketing and compliance strategies to stay ahead of requirements that are constantly in flux.

Massive Cost Savings Plus Rapid Deployment

The major cost savings post-Shifting have been pegged against AWS, especially in compute resources on the infrastructure. Soft2Bet — having strategically invested in Amazon Simple Storage Service for scalable, secure storage of data and Amazon Relational Database Service for easy management of databases — proved a 55% reduction in costs relating to compute. Such savings ride on very strong operational uplifts: the company maintained high availability, in addition to which it kept downtime at a minimum with the aspect of service migration being individual.

1. Simplified Partner Onboarding:
Soft2Bet determined that listing Snowflake solutions on AWS Marketplace would greatly simplify the process of onboarding new partners.
2. Accelerated Setup Time:
Automating essential steps for adopting third-party services reduced partner setup time by 70%, speeding up new collaborations and opportunities.
3. Robust Data Processing Framework:
Snowflake on AWS provides a very robust framework for processing near real-time (NRT) data for ingestion and analytics, eliminating the demands of legacy systems.
4. Agile Data Operations:
This transformation reflects Soft2Bet’s investigation and commitment to an extremely robust framework for agile data operations.

Centralizing workloads in the cloud means that Soft2Bet does not have to spend much of its resources on maintaining its on-premises hardware. Therefore, its technical teams are free to work on strategic initiatives and customer-oriented innovations instead of having to deal with procurement challenges and installation impediments. With not too many constraints in hardware, Soft2Bet will work on strategic initiatives to enhance the end-user experience.

Accelerated Innovation Through AWS Migration

The benefits of Soft2Bet from its AWS migration process is the company’s ability to innovate at an unimaginable pace in comparison to its previous on-premise setup. Development teams can prototype gaming concepts and then further refine them in hours or days rather than waiting for weeks. The company is now liberated from the complexities of keeping physical infrastructure and hence allows developers to swiftly test new features or make adjustments in working conditions that align with ever-evolving player preferences.

The quick feedback loop nurtures an experimentation culture that brings about improved user experiences; may it be a UI change or an entirely different gameplay concept, the company will be able to get the data and improve its offering really fast. What comes out of it is a stronger product portfolio that speaks very strongly to the players and strengthens the company’s competitive position.

Flywheel Effect of AWS-Backed Data Infrastructure

The AWS-backed data infrastructure for Soft2Bet, therefore, leads to a flywheel effect. Accelerated product releases allow more opportunities to gather insights, and those in turn fuel further development. In the long term, this has made all the difference in keeping up with the latest industry fashions and ensuring standout experiences for a sprawling audience.

After having migrated successfully to AWS, this company will now work on moving other on-premises systems it has to the cloud. This strategic initiative will further reduce operational spend, usher in new avenues for insights based on data, and will further strengthen its image as a tech leader in the iGaming sector in Europe. With a cloud-first strategy in place, Soft2Bet remains very initiative-oriented, always advancing its strategies on how to probe into the expansion of markets, product creation, marketing, and regulation.

Corporate Transformation and Market Impact

The achievements of Soft2Bet show how big a difference a well thought out move to the cloud can bring to increasing profit, scalability, and making customers happy amidst a rapidly changing gaming landscape. Their full-fledged corporate transformation will stand as a useful milestone for companies that want to upgrade their infrastructure, increase operational standing, and hasten the pace of product innovation.

The company merged all its numerous data sources in one single analytics environment, leaving itself the possibility of scaling and linking to as much data input as may be required. In fact, POCs could be completed within hours on possible infrastructure limitations issues. All these things together keep Soft2Bet ahead in a European market, the worst enemy of which, is lagging behind and vicious competition.

Leadership Vision and Commitment to Innovation

“Innovation is in our DNA, and our migration to AWS validates our commitment toward continuous growth and excellence. This transformation enables scalability cost-effectively, improves our position in the market, and further enhances the gameplay experience for our players post data inquiry. By Embracing Change, we are not only keeping up with the industry but shaping its future,” says Uri Poliavich, Founder and CEO at Soft2Bet.

Soft2Bet remains innovative in finding solutions that respond to the uptrend agenda of the company while deepening its competitive advantages.