How Real Estate Agents Can Use Postcards to Attract More Buyers
It’s safe to say that practically every household in the world has an internet connection, and since most people lead very busy lives, hardly anyone has enough free time on their hands to frequently go to the post office.
When you take a look at this sentence above, you’d think that sending real estate postcards is utterly pointless and ineffective, however, regardless of how addicted people are to the digital world, the truth is that they still love when they see the real mail.
And that’s probably one of the biggest reasons why most real estate agents still haven’t given up on postcards. They say that many good things come with them, and if you would like to uncover the best ones, then just keep reading!
What Do You Know About Real Estate Postcards?
If you’d like your marketing message to be short, concise, yet effective, then real estate postcards are a perfect way to convey your message. The pictures that are on them, should represent anything that’s relevant for you and your company.
Many real estate agents nowadays, utilise them to reach their prospective clients, which makes them a great versatile tool for these purposes. What should be included in them to ensure your marketing efforts have a particular point?
There are numerous ideas when it comes to this, which means that you can employ them to accomplish one of these aims:
- To spread the word about your brand
- Show all the properties that you’re selling
- Demonstrate your resourcefulness by accentuating the ones that you just sold
- Point out all the perks of collaborating with you
- Invite the people from the area you do your business in to come to the upcoming open house
Moreover, you can also market low-priced bank-owned houses, cash purchase plans, and many other things.
Potential Homebuyers Will Get Familiar With Homes That You’re Currently Selling In A Certain Neighbourhood
As previously stated, real estate postcards are capable of conveying a particular message that you’re trying to send to potential homebuyers. You can notify them about the upcoming sale, houses that are currently very high in demand, the features that make your properties stand out from the others, etc.
In these situations, you must make use of all your creative skills. So what does it mean? For starters, you should opt for effective postcard designs that will allow you to accentuate everything that’s pivotal to your prospective clients, or a particular house they’re interested in. For example, if you’re advertising a luxurious property in New York that’s full of amazing features, you’re not going to just write “A house for selling in New York”.
Your real estate postcard needs to be a lot more engaging and convincing than that. Instead, you should highlight everything that’s appealing about the property that you’re selling, that’s going to encourage potential buyers to consider it.
To put it simply, the message that’s going to be on your postcard must be compelling, and, at the same time, show the recipient why it is such a great idea to work with you instead of any other real estate agent.
With Them, You Can Easily Build Brand Awareness
Just because postcards are generally small in size, it doesn’t make them any less efficient. On the contrary, they give you lots of space to add anything your heart desires, starting from lovely images, texts, or anything else that’s going to perfectly accentuate your brand quality.
Furthermore, sending real estate postcards gives you the chance to get your face into several prospects’ houses in one go, which is an amazing way to spread the word about your brand. The more times your face is seen, the better!
This certainly increases the chances of being contacted by potential homebuyers once they decide they want to purchase a house.
You Can Build Trust With Real Estate Postcards
Trust is one of the most crucial aspects of every customer-agent relationship. It’s safe to say that, without it, there isn’t any success. Thankfully, with these postcards, you can easily build trust with potential clients.
Namely, when they receive all the relevant pieces of information concerning market insights, important updates, and many other things that matter to them, they’ll start perceiving you as someone who’s credible and reliable.
This consistent communication and interaction will help you build rapport with them, and foster loyalty. Since postcards are tangible (just like any other print material), you’re going to leave a more lasting impression on potential homebuyers than you normally would with any digital marketing tool.
However, if you want to be sure you are “on the right track” as far as this goes, you need to be very consistent, otherwise, they’re going to completely forget about you. So the goal is to keep sending them real estate postcards as often as you can because only then their interest in the housing market won’t subside.
If you include relevant information on the postcards, you’ll prove to them just how professional and credible you are, which inevitably boosts trust between you and them.
They Are Highly Targeted As Well!
Generally speaking, direct mail advertising (including postcards) is no longer based solely on restricted demographic information. It has changed drastically in the past couple of years when it comes to this.
These days, it has become heavily reliant on a variety of direct mail automation tools that allow real estate agents to effectively target their postcard advertising campaigns. Using platforms like Postalytics, agents can access accurate mailing leads and segment audiences based on detailed criteria, ensuring each campaign reaches the right households.
If you opt for the right tools, you’ll be able to properly sort your potential clients by local area, or you can categorise them based on various factors, like:
- Income
- Age
- Family size
- Employment
You Can Easily Customise Them
The entire process of customising these postcards is relatively straightforward. All you need to do is to add their name, street, and neighbourhood on the postcard. The whole point of this is to create something that’s going to accommodate their needs.
Despite the rise of digital marketing tools, direct mail marketing (in this case postcards) is still one of the most popular ways to reach your prospective clients, hence it comes as no surprise why real estate agents are massive fans of it.
