7 Innovative Ways to Promote Your Product or Service
Honestly, promoting your product can sometimes feel like whispering into the wind while everyone else has a megaphone. You know your product’s incredible or your service is borderline life-saving — and yet — tumbleweed. Nothingness.
You’ve tried the usual suspects. A couple of Instagram posts. Some paid ads. You might’ve even had yourself a little stint on TikTok before retreating into the safety of email newsletters. And yet, here you are — wondering why the sales have plummeted.
It’s not that what you’re doing is wrong. It’s just that people are busier, pickier, and frankly more suspicious of anything that screams, ‘I’m trying to sell to you.’ Businesses need to understand that promotional efforts today need to feel less like advertising and more like something authentic, entertaining, or oddly comforting.
So, here’s a fresh take — not just a list of strategies but real, creative ways to make people care and connect as you promote what you do.
1. Turn Customers Into Storytellers
Here’s a scientific fact: humans are wired to trust other humans. It’s that simple. The slickest ad campaign in the world can’t compete with a heartfelt video from someone who used and loved your product.
Encourage your customers to share their stories — not just reviews, but stories. Maybe they used your skincare product before their wedding. Maybe your tool helped them finally start their dream project. These moments are gold. Share them with context. Share them with heart. And suddenly, you’re not just selling — you’re connecting.
2. Build Curiosity, Not Just Awareness
Instead of shouting, ‘Here’s our thing, buy it!’ try whispering, ‘Something’s coming…’ and let customers lean in. Tease a launch, drop cryptic hints, share behind-the-scenes glimpses, and build a sense of curiosity and momentum. The internet is full of things demanding attention — sometimes, the smartest thing you can do is pull back and let intrigue do the work for you.
You don’t need a budget. You need playfulness and patience. You could even try working with sampling agencies to get your product or service out there.
3. Partner With People Who Get It
Influencer marketing isn’t dead. It’s just become allergic to fakeness.
Skip the ones with millions of followers who’ll post your product next to a smoothie they’ve never drunk. Instead, find the people who get your brand — the micro-creators, niche writers, or even loyal customers with small but engaged audiences.
Offer value. Collaborate. Make it feel real. If it feels like a friendship rather than a transaction, it’ll land better with their followers and yours.
4. Make Your Product the Punchline
Let humour do the heavy lifting. Everyone’s seen those dry-as-toast promotional posts. But a bit of self-awareness? A bit of cheek? That gets shared.
Turn your product into the underdog in a reel. Write captions that don’t take themselves too seriously.
Make fun of your industry clichés. If you’re selling a cleaning product, show how it didn’t help you get your life together, but at least your bathroom is spotless.People remember brands that make them laugh — or at least smile awkwardly while scrolling.
5. Create Something People Would Share
Think beyond the product for a second. What content would you share with a friend?
A surprisingly valuable checklist? A scarily accurate quiz? A meme that somehow explains your 30s better than therapy?
Make that — and make sure your brand’s sitting subtly in the corner, nodding along. You don’t always need to be centre stage to be memorable.
6. Turn Your FAQs Into Content
You know all those questions you get asked over and over again? ‘How long does delivery take?’ ‘Can I eat it if I’m allergic to nuts?’
Turn them into content instead of burying them in a dusty FAQ page. Answer with personality. Make a video. Use customer service chats as inspiration for posts. The more helpful and human you are, the more people feel confident about buying — and the more likely they are to share that confidence with others.
7. Do the Unexpected
Sometimes, the best promo isn’t strategic. It’s surprising. For example, you could send your best customer a handwritten note or add a ridiculous gift to every 10th order just to see what happens.
You’re allowed to break your own rules. At its best, marketing is just a bunch of experiments disguised as plans. So, permit yourself to do something odd. Something unpolished.
With That Being Said
In the end, promoting your product or service isn’t about shouting louder; it’s about getting smarter, braver, and sometimes even sillier. You don’t need a massive budget. You need a bit of creativity, a little courage, and a strong understanding of what makes your audience tick (laugh, cry, or DM you to say, ‘Okay, this is genius’).
Start small. Keep it human. And whatever you do — don’t be afraid to try something that might not work. That’s usually where the good stuff happens.
