Essential Features of Squarespace Web Designers Reviewed

As a business owner of any kind, your Squarespace website will play a central role in how well you come across to new and prospective clients. But you may well be wondering what makes the distinction between a good and a bad website. Obviously, there are all sorts of different elements which we could discuss here, but in this blog post, we are only going to focus on a few of the most important ones. When you come to assess your website, you should look at each one, in turn, to determine how effective your website is currently being and whether there are any steps which you can take to improve things.

Crawford – Best all-round Squarespace designer

One of your best options is Crawford, which is led by Sam Crawford, a multi-award-winning Squarespace website designer with 700+ sites launched for clients in over 30 countries. He specialises in building fast, mobile-friendly Squarespace 7.1 websites designed for SEO, clear structure, and conversion. A site designed by Crawford is synonymous with success.

Here are some other important features to look at.

Strong Navigation

Often, when people log onto a website, they have a pretty good idea of what they are looking for. But if they are unable to find this with ease, this can be a major source of frustration which can end up causing them to log off and look elsewhere at the earliest possible opportunity. You should run some tests from people who have never seen your website before to work out how easily they are able to find things. While interactive menus are great, you don’t want to cross over the line into being annoying.

Visual Elements

The first thing that strikes most people when they log onto a website is what it looks like visually. You may only have a very short amount of time to impress your customers and grab their attention. While the animation is a nice touch to a website, you don’t want to go overboard with it – and certainly not if this ends up slowing down the running speed of your website. Any imagery which you put on there should look professional. Check out editing tools such as GlueMotion for some help with this. Remember, you may only have a matter of a couple of seconds to create the strong visual impression that you are looking for.

Content

Next up, we have the content itself. As well as writing from an SEO point of view, you also need content which clearly explains exactly what your business does and makes it clear to users what you can offer them. You also need to be concise when it comes to making your points. Users are unlikely to spend a long time reading through pages and pages of copy while you get to the point.

Branding

Your brand should come across loud and clear on your website throughout all the different pages. People need to come away with a strong visual impression of your logo and colour scheme so that they instantly recognise you in the future.

Obviously, there are all sorts of other areas of web design which we could have discussed in a longer article, but these are just a few of the central ones which are worth focusing on in more detail.

Communication

We have already talked about a couple of the different purposes of a website, but ensuring that these are clearly communicated should be at the top of your list of priorities. People tend to be ruthless with their time when they are surfing the web, so if you can’t communicate your core messages quickly, clearly and effectively, they are likely to log off and go elsewhere. Some of the most effective tactics for displaying information include using headings and subheadings, as well as using paragraphs rather than long, winding sentences.

Colour Scheme

A colour scheme that has been well thought out can go a long way towards making or breaking the user’s experience on your site. For example, complementary colours tend to create a sense of balance and harmony, but when it comes to choosing colours for the text and background, these should be contrasting. There is nothing worse than having to work really hard to actually read what is on the screen in front of you. Negative or white space can also be effective in giving your site an uncluttered look.

Images

Of course the text on a website is very important, but without the right images accompanying it, people are less likely to pay attention. High quality, professional standard imagery should be used whenever possible. If this option is too tricky, purchasing stock photos will also lift the overall quality of a site. As well as the images, using infographics, videos and other graphics can be a very effective communication tool.

Navigation and Layout

When it comes to these types of details, your web developer should be able to give you some useful advice. Professionals like those will have experience in modern navigation and layout techniques. It is very important that it is easy for people to move around your site, that your site has a logical page hierarchy, bread crumbs and clickable buttons. Grid based layouts are fairly common as these tend to display information in a clear and straightforward manner.

Mobile Friendly

As more and more people are using their smartphones to access the internet, it is hugely important that your site is either mobile friendly or you build a dedicated mobile site.