Top 5 Social Media Networks in the United Kingdom

Over the last decade or so, social media has evolved from a way to communicate with long lost friends to the ultimate method of seeking anything informational. It is by far the most popular service available on the internet. It can spread brand awareness, share information and it can make or break a business.

So much of our free time is taken connecting online, sharing information or playing games such as buffalo slots free. The use of social media is so widespread it has become part of our everyday lives. Below, we’ve profiled 5 of the most popular social media networks in the UK.

Facebook

Facebook is the biggest social media site not only in the UK but in the world, with more than two billion people using it every month. It provides an online space where you can share content from any area of your life and others can get involved by liking, commenting, sharing and planning. There are more than 65 million businesses using Facebook Pages and it is estimated that more than 1 million small and medium-sized businesses use the platform to advertise their business. Which makes it a pretty safe bet if you want to have a presence on social media.

Instagram

Instagram is a photo and video sharing social media app which was originally created for iPhones but is now a cross-platform app owned by Facebook. Users can create a free profile with a unique Instagram handle where they can share photos and videos with their followers. For longer duration videos Instagram recently launched IGTV. One interesting fact is that almost 95 percent of Instagram users also use Facebook. Additionally, Instagram offers one-to-one and group messaging between users and the ability to save photos to various collections.

Twitter

Twitter is a social media site where users can post and interact in 280-characters. Users can also conduct their tweets with videos, images, gifs, and hyperlinks. What makes Twitter different from other social media sites is that it has a strong emphasis on real-time. Businesses use Twitter to answer questions, interact with clients, release the latest news and at the same time use the targeted ads for specific audiences.

Snapchat

Exceptionally popular with young internet users, Snapchat is a multimedia messaging app where users can send images and videos to friends. 30% of UK online adults are using Snapchat, with 16% using it at least once a day. Users are also able to add virtual stickers, text, and doodles on their pictures or videos to customise them further. It made the ‘Stories’ format popular, which eventually filtered into other social media platforms like Instagram.

YouTube

YouTube ranked as the UK’s second most popular social media channel in a recent report and is arguably the best video streaming service around. It is a video sharing platform where users watch a billion hour of videos every day.  The video content on YouTube includes video clips, music videos, short films, video blogging, educational videos, and more.