The Rising Popularity of Online Casinos in the UK


Gambling has never been more popular in the UK than today. The number of gamblers is constantly on the rise thanks to the popularisation of online casinos. The latest studies and the newest figures show that online gambling is the biggest gambling sector in the United Kingdom. It accounts for around 33% of all gambling that happens in the country. According to the UKGC, Britain’s gambling industry has created a profit of £14.4 billion in the period between April 2017 and March 2018.

But what has brought about this rise in the popularity of online casinos in the UK? Why is the number of people who gamble on the rise as well? Let’s analyse this matter by looking at some key facts and determine the main reasons.

Loosened Up Advertisement Laws

One of the biggest reasons why gambling and online casinos are on the rise is the relaxation of gambling laws that happened around ten years ago. Online casinos are now frequently advertised on television. Actually, they have come to make a huge part of television advertising in the country.

Most channels you watch on television will have at least one casino or bookmaker-related advertisement during a commercial break. Online casinos such as pay lots of money to reach new customers this way. That makes both sides happy, as revenue goes both ways.

The Popularisation of Mobile Play

There are more people in the UK (and in the world) today who own smartphones and tablets than those who own laptop and desktop computers. Therefore, thanks to online casinos, gambling is easier and more convenient than ever. Playing on the go has become a big part of the industry, as you can get the experience of playing in a real casino regardless of where you are.

For example, to play Prime Slots UK, all you need to do is open your mobile browser and click on the link. In the majority of cases, there is no longer need to download any apps and install them. You can start playing in a matter of seconds as long as you have a stable internet connection.

Attractive Bonuses and Promotions

Lucrative and innovative bonuses and promotions are possibly one of the biggest, if not the biggest reason why online casinos have become so popular. Casino operators compete to offer better and more attractive bonuses than their competitors in order to attract new players and retain current ones. The ones who profit the most are players — they have an opportunity to jump from one online casino to another whenever there’s a good offer.

On the other hand, this is not the case with land-based casinos where registering and benefiting from bonus offers is much more difficult. The most common bonuses and promotions seen in online casinos include first deposit match bonuses, free spins, cash-backs, loyalty points, no-deposit bonuses, and so on.

The Introduction of Live Casinos

One big disadvantage of online casinos was the fact that you were always playing against the computer, which traditionally-oriented players disliked. However, a lot has changed since the early beginnings of online casinos. Today, live casinos are available on almost all online casino websites, offering the experience of being in a land-based casino, but without the hard work of going there.

Moreover, live casinos can be played on mobile devices. When you enter a live casino, you will be greeted by an attractive dealer, trained in the same way as dealers at the most popular land-based casinos. Depending on the game, you will share the room with other players whom you can chat with or even talk to by using a microphone.

Bigger Choice and More Convenience

Finally, online casinos are becoming more popular in the UK because of a much better choice of games and a more convenient experience overall. The selection of games in an online casino and a land-based casino cannot be compared. Online casinos usually have thousands of games you can choose from. What’s more, the number of online casinos is also much higher than that of land-based casinos, so you can frequently register in new ones and see what they have to offer.


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