5 Tips to Create the Perfect Proffesional ePoster for a Scientific Congress
The raison d’être of congresses is the presentation of results obtained from work and research in any given discipline, and the poster is the ideal way to do it since it enables both the transmission of the information in a clear, concise and permanent way and the chance to get in touch with the author. As an alternative to the traditional scientific poster presentation systems, there is a new system called electronic poster, or ePoster. E-posters are electronic presentations displayed on LED monitors which allows interactive and more dynamic exchanges of information. If you are going to present your research in a congress soon, you definitely need to create your own ePoster with an specific online tool such as PosterSessionOnline. You can easily do it here with the help of these tips.
1. Design an attractive front page
The opening page of the ePoster is what draws their attention, but is not the complete poster. You can use hyperlinks, audio, video or enlarged graphics to explain the results of your research project. However, this first page needs to be a dynamic contents page which invites the attendee to notice the real value of the poster with all the mixed media that lie behind the flat front piece. Remember that it has to show your name, institution, and contact details, and make sure that you understand and conform to the dimensions and orientation required by the conference -be especially careful of dimensions given in inches and centimetres.
In this regard, it is best to start with the conclusion instead of with the introduction, because by doing so you can capture the interest of the person from the first minute and quickly screen interested readers. A conclusion specifically adapted to the interests of the target audience encourages curiosity and prevents anyone who is not interested in the content of the ePoster from obstructing access to those who are. Concerning to visual appeal, all posters should be of high graphic quality in order to reduce the likely resistance to reading the text displayed. To do this, you have to play with striking shapes and colors and catchy pictures.
2. Consider including your oral presentation within the poster
If the software that you are using allows to embed an slide show or video on the front page, create, include one introducing yourself as an author and explain in summary what the poster is about and why others should look at it can run even when you are not there. This is specially advisable if you are submitting your poster to a congress in another country, because your presentation can run even if you are not there; and, if you are there but do not speak the language of that given country, you can record yourself speaking in your own language and add subtitles.
3. Make sure it is easy to read
Ensure that the overall design has a logical flow and don’t fill your poster with too much information. Be careful when choosing colors, because some of them might make reading a little hard – especially when using non-white backgrounds. The font has to be large and clear enough to be read at a distance, which may be a little tricky to judge because the final poster, presentation arrangements and other influencing factors may be apparent only once you are at the conference. Therefore, it is best to choose a slightly larger font than you would normally have on a paper poster just in case.
4. Take advantage of WiFi connection during the congresss
The possibility of using hyperlinks is one of the perks of having WiFi in most congress venues. Thanks to this, you can support your information and images with QR codes so that visitors can access more materials directly through their mobile devices. You may also link directly to your webpage or your own research page through logos and titles. Same goes for bibliography: when references are to open access articles, each of them should link to the article, while if the article is not open access the link should lead to the abstract. And, in the unlikely situation that the software you use to create your ePoster doesn’t support video, you can upload your audiovisual content to YouTube and include a link to it within the poster.
5. Add subtitles to all your multimedia material
Sometimes, the ePoster’s audio is distorted or the volumen is not high enough, so the audience can listen to the information properly. This is where including subtitules to your videos and animations could come in handy. Plus, at most congresses you will be presenting for an international audience, so you can have sub-titles in different languages, and allow the audience to choose their language.