ZeroWater 12 Cup Jug – Product Review

Zerowater 12 cup

ZeroWater 12 Cup Jug

Product Review

by Steve Crabtree

ZeroWater is the only water filter brand that delivers the equivalent to purified bottled water into your home.

The aim? To deliver the best filtration possible.  They do this with premium five-stage ion exchange technology, and the filter removes virtually all total dissolved solids.

Not only that, the makers claim that it removes more total contaminants from water than a regular Brita filter, making it a must have for all homes in the UK.

So…what did we think…?

Zerowater 12 cup

ZeroWater 12 Cup Jug: What’s in the box?

In the substantial box, you get all you need to kickstart your new world of water filtration.

  • 12L ZeroWater filtration jug
  • 1x cartridge
  • TDS Water meter
  • Instructions for use.


To be honest, as far as water jugs and filters go, this one’s pretty nice on the eye.  It’s got a modern look, and sits nicely in the kitchen.

The fact that you can see the gauge is a plus point, and upon further reading, is that you can pour water whilst it’s still filtering.  Against it’s competitors, this is a huge time-saving bonus for water lovers.

The simplicity of set up is a bonus. Tear off the protective film, unscrew the cap on the cartridge and place the cartridge through the lid of the jug. Then screw the cap back on, locking the cartridge in to place.


Zerowater 12 cup

Is the proof in the pudding?

In the UK, you take water for granted, don’t you?  That bottle from the supermarket, or that pint from the kitchen tap…it’s pretty much the same, right?

The Zerowater jug is a big piece of kit. Very big. You need room in the sink to start filling it up, and you need a strong hand to remove the full jug once it’s full.

As for timings, I filled the jug from the tap, returning a few times, and within about 40 minutes I had a full jug of filtered water, ready for use.  Now, I’ve arranged my shelves to stand bottles up in the top shelf, so the jug slots in to my fridge well. But for most households, keeping your jug cool will be difficult. You might want to fill smaller bottles with filtered water to get round this.

Before I tasted it, I used the TDS and it read ‘000’.  I placed it in to a glass of unfiltered water from the same tap, and it read ‘059’. So something had worked. I was actually more impressed than I thought I would be.

As for tasting…it may have been psychological, but I felt the filtered water came with a cleaner and more hydrating feel.  It certainly educated the mind about ‘fresh’ water, straight from the tap.

A nice touch to the jug is the push button outlet on the back. This lets you fill a glass without having to pour from the jug, in a water-dispenser kind of way.


As someone who drinks water from time to time, in-between cups of tea and coffee, using the ZeroWater 12 Cup jug has inspired me to increase my water intake.

It’s large, very simple to clean, and in all, a worthwhile piece of kit for the clean living amongst you.


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