5 On-Site Essentials that are Needed for a New Build Housing Launch
Selling new build property takes skill. If there is no physical product to show it can make persuading a buyer to part with their money harder. Launching a new build housing development takes considerable planning. Here are 5 on-site essentials that should be put in place in advance.
Hiring an experienced new build sales executive can make things far easier. Whilst a good salesperson should be able to sell pretty much anything, previous experience of the new build sector will be a benefit. Having prior knowledge of the processes involved, the ability to read detailed plans and a good overview of what competitors are doing in the area should all help generate a good level of sales. It also means training can be kept to a minimum allowing more time to focus on the launch.
Plans and drawings
It is pretty common to launch when a site is at its very early stages. Selling off-plan is therefore very typical in the new build property industry and so having accurate plans and drawings is essential. As well as plot specific floor plans and elevations, several other drawings are needed. Garden levels, site layouts, and general landscaping detail are also crucial. The more information the easier the buying decision should be.
Specification, product samples, and extras
A specification is necessary so that buyers are aware of what will be included in their new home. From paint colours to the garage door specification, it should contain room by room detail and offer as much information as possible. Having product samples on site is a good idea. It allows clients to see the available colour ranges and inspect the quality of fittings like kitchen unit doors, worktops, and tiles. Most builders will have a list of additional extras that can be provided at a cost. Having this information available at the launch will generate some excitement with buyers.
Until the development has progressed and a fully functional sales office erected, a temporary sales cabin/marketing suite will be needed. This should be ordered well in advance and a delivery date agreed for a few weeks before the launch. The cabin will need power and light and so a generator should also be ordered and a contract with a red diesel supplier arranged. Office necessities like desks, chairs, and telecoms should also be put in place in advance.
Signage is a must on a new build site. Locals and people passing through will be made aware that you are developing the land and, if interested, will get in touch. This allows you to create a pre-launch mailing list and create a bit of a buzz about the development in advance. Make sure contact numbers and the company website are displayed and amend the signage nearer the time to advertise the launch date. The more interest generated in advance, the more chance there is of the sales launch being a roaring success.