Laura Bailey Interview – The New Face of Radley
Radley, the British fashion accessories brand has announced iconic British model and writer, Laura Bailey, as its new Brand Ambassador and face of its new Spring Summer 2012 campaign. Here, Laura talks about Radley, as well as her her roles as model and Cultural ambassador for the BFC and her love of British fashion.
Can you highlight a couple of your favourite styles from the Radley SS12 collection?
My favourite bags from the Radley S/S 12 collection are the chestnut-brown Holloway satchel, which is vintage-inspired and perfect for my everyday multiple lives. The Grosvenor bag in ivory is easy and chic with gentle curves and skinny straps which I’d wear with the simplest jeans and a tee or one of my favourite print dresses.
Pockets are good for me too as I waste far too much time panic-searching for my phone and keys! My bags need to be practical and multi-tasking. I’m on the run, I fly too much and I might have to squeeze in an emergency outfit or my son’s favourite transforming toy. With these Radley bags I can be glamorous, organised and hopefully a good mother.
What is unique about Radley?
I’ve watched Radley’s presence grow on the High Street and love that the brand celebrates creativity, quality and craftsmanship. Their bags are timeless and aspirational yet accessible and affordable. The mix of classic style and fashion edge feels right for me.
How important is a bag to an outfit?
As much as I love the idea of being minimalist with just the essentials in my pocket, realistically I lug around phones, notebooks, sunglasses, keys, wallet and books. I love throwing my bag in my bike basket or over my shoulder. I like how even when I’m wearing a plain white vest top and jeans how a bag can transform an outfit. A well loved bag can toughen up a pretty vintage dress. Colour in a bag – like Compton yellow – can make the same pair of jeans look different.
How important was it to team up with a British brand?
It is really important to me to support British brands and design talent, so this partnership with a very stylish very British label made sense on all levels.
How was working with Angelo Pennetta?
My first time working with Angelo was a joy, relaxed and laidback and more like a day hanging out with friends on the beach.
What three words do you associate with Radley?
Quality, Creativity and Craftsmanship.
What things do you always have in your Radley bag?
Blackberry, iPhone, novel and camera.
What do you have planned for the rest of the year?
I’m really looking forward to London Fashion Week and developing projects with Radley and with the British Fashion Council in my role as Cultural Ambassador. I’m especially excited about fashion film projects. I am hopefully scheduling a trip for Oxfam, for whom I work as Ambassador and taking my kids to the sun during Easter.
What do you look for when choosing a handbag?
The most important elements to a handbag are style and durability. I want a bag that feels both of the moment and will last forever.
Can you tell us a little about your involvement with the British Fashion Council as their Cultural Ambassador? What are your roles, and what have you learned?
My new role as Cultural Ambassador for the BFC allows me to indulge my passions for fashion, film and art and to explore where those worlds meet. British Fashion to me is the best in the world, and now feels like an especially exciting time both for emerging and established design talent.
I believe film is becoming an ever more important language to tell the story of a brand and I’m involved with dynamic projects raising the profile of, and helping to fund, produce, curate (and perhaps perform in) short films in the fashion world. Collaboration is at the heart of my role and I’m happy to play matchmaker. London Fashion Week is a biannual highlight of my calendar and I’m as happy supporting old friends as discovering stars of the future.