The Broadway, Bradford Reveals Key Summer Fashion Trends

The Broadway in Bradford Reveals Key Summer Fashion Trends womenswear main

Summer is here, and what’s even better is that this season has brought more beachwear trends than ever seen before!

However, this summer’s key print will channel the tropics as garments with hibiscus flowers and palm leaves flood the highstreets. This tropical trend has done the rounds summer after summer and is always a staple when jetting off on holiday.

Hibiscus prints can often be quite daunting in the fashion stakes but in spite of its bold, vibrant nature, this go to motif is more wearable than you’d think. From surfer-style sports prints to a delicate pastel, there’s a floral for everyone. With retailers like Next, Debenhams and Select offering wall to wall printed options, here are some summer looks to help you nail the trend.

The Broadway in Bradford Reveals Key Summer Fashion Trends menswear

“Update your wardrobe”

Whether teamed with other plain items or worn in clashing prints and colours, you can be assured to put your best fashion foot forward this season. Designers like Gucci, Carolina Herrera and Louis Vuitton pioneered the trend with models donning prints in shades of red, yellow and purple. We have also seen a host of celebrities, including Taylor Swift, Priyanka Chopra and Jennifer Lopez all embrace a hibiscus print this year.

For those feeling a little less brave, stores including Accessorize, New Look and River Island have accessories in all varieties of hibiscus, allowing you to update your wardrobe without diving into the trend head first.

Likewise, shopping for swimwear can be notoriously tricky, with a plethora of different styles for different destinations, occasions and activities. Wander around The Broadway and you’ll see the shops are packed with new season styles, from neon swimsuits to more revealing two pieces.

The Broadway in Bradford Reveals Key Summer Fashion Trends kids

“Statement prints”

Other key trends hitting The Broadway this summer include statement prints such as animal or monochrome, ruffles and crochet.

Ever since opening in 2015, The Broadway Bradford has been a key fashion destination in Bradford and has welcomed various retailers this year already including River Island Kids which chose Bradford to be home due to the popularity and high sales of children’s clothes. Retailers within the centre include Debenhams, Marks and Spencer, Next, Topshop, Topman, Pandora and River Island,

With everything from department stores to fashion brands and all your favourite high street names, a visit will no doubt get you vacay ready.

The Broadway in Bradford Reveals Key Summer Fashion Trends womenswear

“Stylish shoppers”

Ian Ward, General Manager at The Broadway, Bradford, said:

“2019 has been a really exciting year for The Broadway and Bradford as a whole so far. It’s been great for us to introduce new stores and concepts to the Centre and we have received positive feedback from our stylish shoppers in addition to strong sales.

As well as a number of new retailers opening, the centre had one and a half million extra visitors last year, something we are extremely proud of.”

“The city is attracting new business and investment, and we’re delighted that we can provide new and exciting stores for customers to enjoy as we continue to grow as a major fashion and leisure destination in the region.”

Below is a gallery of the key summer looks available at The Broadway, Bradford


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