Leeds Man Makes Final of Britain’s ‘Best Groomed Man’
A Leeds man is celebrating after making the final 30 in a national competition to crown Britain’s best groomed man. He could go on to secure a lucrative modelling contract with a leading male grooming company.
Mark Schofield, 31, beat off competition from thousands of entrants to make the final shortlist. He will now go head-to-head with 29 other hunks in an online public vote.
The competition is being organised by luxury shaving brand The Bluebeards Revenge and men’s cancer charity Orchid. The winner of the public vote will secure a once in a lifetime, one-year modelling contract to become the face of The Bluebeards Revenge.
Nick Gibbens, spokesperson for The Bluebeards Revenge, said: “Our search is finally complete. It’s now over to you, the Great British public, to crown Britain’s best groomed man. But it’s not going to be an easy task. Each finalist has the sharp dress sense of Daniel Craig, the stylish locks of David Beckham, the masculine skin tone of Gerard Butler, the chiselled jawline of Jason Statham, and the overall manliness of Ray Winstone. But one lucky guy will be crowned the new face of our eye-catching brand. They will take part in a stylish photo shoot. Then go on to star in an online TV commercial and a print media marketing campaign.”
The best groomed man competition was launched after a recent survey commissioned by Orchid and The Bluebeards Revenge revealed that whilst men are spending more time in the bathroom and the ‘grooming gender gap’ is narrowing, they are still failing to self-check for cancer. Their female counterparts also benefit from major health campaigns. They are looking to use this national competition as a way of not only promoting good shaving, but also to encourage men to self-check for cancer during their daily grooming routine.
Rebecca Porta, Chief Executive of Orchid, said: “Regular grooming not only makes you look and feel more confident, it gives you an opportunity to take an active interest in your physical wellbeing. The bathroom is the prime place for men to check for signs of male cancer.
“Our research shows that three quarters of UK men recognise that a lump in the testes could be a sign of testicular cancer. But 25% still never check their testes. Checking testes takes less than five minutes and is a vital first step in the battle against testicular cancer. If caught early enough there is a 98% chance of survival.”
Mark, who was born and grew up in Pontefract, said: “I want to use this competition to not just further my modelling career. I want to also raise the awareness of male cancer in general. Male cancers are not given the same amount of media coverage as female cancers. This is something I want to help to change.
“I want to get more men talking about male cancer. I want them to open up and discuss the disease with their friends and family. Ultimately, we need to get more men self-checking on a regular basis. Early detection is the key to survival. Hopefully I can do my bit for this very worthwhile cause.”