A Q&A with Fox Violet

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Thea Juliette, aka Fox Violet is LA-based, from London, creating ambient alt-indie with ethereal lyrics inspired by 70s-90s soul and grunge…

How did you get the title of your latest single, and what does it mean to you?
‘Not Another Memory’, as a woman, is about looking at both sides of yourself – the ones that we don’t want to see, the ones we don’t like, perhaps, and the ones that we have fabricated; and finding empowerment in them. It’s ok not to be perfect, it’s ok to struggle, even though we are educated to believe that’s not the case. We are often plagued by our memories and I feel that nostalgia is fascinating to me. It has this dreamy element but also this edge. There are things we find it hard to let go of. I wanted to really look this in the face, but also from a macro perspective peer at the way things are in the world. What’s the difference between memory and fantasy? It’s so close… and it’s so related to our own reasoning and place in the world.

What was the hardest part about putting this release together, and why?
I actually love it; I don’t find it hard! I relish producing a new song, and it’s like every single new mix gets you closer to the vision of the sound you had in your head. There are days when you perhaps listen too much but then you need to take a break.

You produced the release – what do you enjoy the most about producing your own material?
I did! I produced, mixed and mastered it. I just love it when you start to feel it. In your bones. That’s when you know you are getting close. It’s kind of like an alchemy.

What do you want the listener to take away from hearing your music?
I really don’t prescribe anything, but I just hope they find a sense of catharsis.

How does a track normally come together for the project? Can you tell us a bit about that process?
I write pretty much in isolation. It’s really a subconscious expression mixed in with my reflection on elements in my life. I try to really have a vision for the song before I get to the production stage.

How would you say that the sound of your project has changed over the last year?
I think it’s more cohesive. Guitars are much more at the front and centre of everything. I think there is this element that you can see and hear through the music that is more refined and more its own identity.

What bands/artists have influenced you the most since you started your own band/project, and why?
I think I’m influenced by life, and what happens in it, by emotions I am feeling and my analytical brain going haywire over things. I would not say there is one specific band or artist. I love Lana Del Rey, but my project is heavier and grungier than her.

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When the world is back to normal, where would you really like to tour, and why?
Great question! I have a feeling that Amsterdam and Berlin might connect well with the project, as well as Australia.

If you could only pick one track for our reader to listen to, to get a taster of your music, which one would you go for, and why?
It would definitely be ‘Not Another Memory’.

Where do you see your project in five years’ time?
In a dream existence, on tour around the world, playing Glastonbury in the UK, big festivals, and hopefully just writing and working with wonderful artists – music video directors, too – as well as making films.

The new single from Fox Violet, ‘Not Another Memory’ is out now

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